The Designers Guild Story

Established in 1970 by Tricia Guild, Designers Guild designs and wholesales furnishing fabrics, wallcoverings, upholstery and bed and bath collections worldwide.

The business philosophy is to combine creativity and innovation with the highest levels of quality: quality of design, product, service and people.

“We believe in quality of design, product and service combined with a committed and motivated team”

Timeline

1970

Robin and Tricia Guild acquire David Bishop, a London interiors company specialising in imported Indian block-printed cottons. Design of the Village collection begins.

1971

The Designers Guild store at 277 King’s Road opens in November.

1976

The first Kaffe Fassett collection.

1984

An in-house design studio is established.

1986

Tricia’s brother Simon Jeffreys joins as Chief Executive.

1989

The first overseas office opens in Munich, and the first Designers Guild Kids collection launches. Tricia Guild is awarded the Textile Institute Gold Medal.

1991

The Queen’s Award for Export Achievement, and the first trimmings collection.

1992

The first upholstery collection launches.

1995

The Bed & Bath division launches.

1998

The William Yeoward brand joins the portfolio.

1999

Designers Guild becomes exclusive licensee for Ralph Lauren fabric and wallpaper across Europe and the Middle East.