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{"AllProductsUnavailable":false,"UseSizeButtons":false,"UseOrderFormGrouping":false,"UsePaintOrderForm":false,"TechInfo":{"width":"137 cm","weight":"250 gsm","horizontalPatternRepeat":"45.5 cm","verticalPatternRepeat":"48 cm","martindale":20000.0,"composition":"100% Co","patternMatch":"Half drop","flamcode":"(UK Flamcode B+M) Cigarette Resistant - In UK/Eire Upholstery use FR interliner or FR treat","domesticFR":"Cigarette Resistant","additionalInfo":"Iron on Reverse Side","wideWidthFabricDefaultPoleWidth":"S","collections":[{"collectionId":800,"name":"Heritage Prints","urlSemantics":"fabric/english-heritage-by-designers-guild/heritage-prints","url":"/en-nz/fabric/english-heritage-by-designers-guild/heritage-prints/c800"}],"tests":[{"test":"EN1021-1 Cigarette - UPHOLSTERY"},{"test":"BS5852 Cigarette - UPHOLSTERY"}],"usages":[{"usageId":1,"usage":"Cushions"},{"usageId":2,"usage":"Curtains And Blinds"},{"usageId":3,"usage":"Loose Covers"},{"usageId":4,"usage":"Upholstery"}],"aftercares":[{"aftercareId":17,"aftercare":"DRY CLEAN - P process (GENTLE)"},{"aftercareId":24,"aftercare":"MACHINE WASH @ 30c GENTLE CYCLE"},{"aftercareId":27,"aftercare":"IRON COOL (1 spot - 110deg c)"},{"aftercareId":47,"aftercare":"NO TUMBLE DRY"},{"aftercareId":50,"aftercare":"NO BLEACH"}]},"Prices":{"productPages":[{"productPageId":39121,"productPage":{"productPageId":39121,"heading":null,"akaHeading":null,"subheading":null,"shortHeading":null,"new":null,"productTypeId":null,"urlKeywords":null,"url":null,"imageId":null,"imageWidth":null,"imageHeight":null,"aspectRatio":null,"podImages":[{"imageId":146991}],"merchandisedSortOrder":null,"searchSortOrder":null,"colourSort":255,"stockSortOrder":95.1,"azSortOrder":1,"reviewCount":null,"reviewAverage":null,"ratingSortOrder":1,"priceSortOrder":1,"discountSortOrder":1,"salesRank":2147483647,"newSort":1,"designId":20640,"brandId":16,"alternateColourwayIncludeSize":true,"sizeMetric":null,"noIndex":false,"noFollow":false,"productPagePrice":{"priceMin":null,"priceMax":null,"salePriceMin":null,"salePriceMax":null,"discountPercentageMin":0.0,"discountPercentageMax":null,"clearanceDiscountPercentageMin":null,"clearanceDiscountPercentageMax":null,"discountMessage":null,"priceMessage":null,"rRPMessage":null,"codeMessage":null}}}]},"Definition":{"productPageId":39121,"productTypeId":0,"languageId":18,"countryId":175,"noIndex":false,"noFollow":false,"templateId":2,"titleTag":"Piccadilly Park Birch Fabric | English Heritage","heading":"Piccadilly Park Birch","aka":null,"subHeading":"Fabric","brand":"English Heritage","isNew":false,"metaDescription":"A softly flowing floral print with elegant painterly tones of colour. 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The delicacy of the flowers are enhanced by the water coloured texture in the ground. Digitally printed onto a subtly textured pure cotton in four elegant colourways. Suitable for all interior applications.\\n </p>\\nRemoved from No. 29 Sackville Street in 1990, the original wallpaper fragment has an almost Jacobean feel with bold statement colour in the block printed floral motifs possibly dating around 1730. Sackville Street in the Piccadilly area of London was attractive to the minor nobility and by the beginning of the nineteenth century the tailoring trade had established itself in the area. The studio team at Designers Guild re-worked the design completely by re-painting with a softer form and scale.\",\"deliveryHTMLSection\":null,\"urlSemantics\":\"fabric/english-heritage/piccadilly-park-birch-fabric\",\"breadcrumb\":\"<li><a href=\\\"/en-nz/fabric/l1292\\\">DESIGNERS GUILD FABRIC</a></li><li><span>Piccadilly Park Birch</span></li>\",\"url\":\"/en-nz/fabric/english-heritage/piccadilly-park-birch-fabric/p39121\",\"titleTag\":\"Piccadilly Park Birch Fabric | English Heritage\",\"metaDescription\":\"A softly flowing floral print with elegant painterly tones of colour. The delicacy of the flowers are enhanced by the water coloured texture in the ground.\",\"reviewAverage\":null,\"reviewCount\":null,\"isNew\":false,\"videoUrl\":null,\"videoThumbnail\":null,\"productTypeHtmlSection\":null,\"customCanonical\":null,\"templateId\":2,\"isRugOrRunner\":false,\"delivery\":\"<div style=\\\"margin: 0px 0px 14px; border: 0px; line-height: 15.6px; font-family: &quot;Open Sans&quot;, sans-serif; letter-spacing: 1px; text-decoration-color: initial;\\\"><span style=\\\"font-family: Arial;\\\"><strong><span style=\\\"color: #ff0000;\\\">PLEASE NOTE We are experiencing some delays to our normal delivery&nbsp;lead times due to the CV-19.&nbsp;</span></strong></span></div><div style=\\\"margin: 0px 0px 14px; border: 0px; line-height: 15.6px; font-family: &quot;Open Sans&quot;, sans-serif; color: #535353; letter-spacing: 1px; text-decoration-color: initial;\\\"><span style=\\\"font-family: Arial;\\\"><strong>Standard Delivery</strong> <br/>Delivered approximately 3 weeks - $20 / order<br/></span><strong style=\\\"color: #444444;\\\"><br/>Rug Delivery</strong><p style=\\\"margin: 0px 0px 14px; border: 0px; line-height: 15.6px; font-family: &quot;Open Sans&quot;, sans-serif; color: #444444; text-decoration-color: initial;\\\">Delivered within 2-3 weeks - $150 / order<br/></p><p style=\\\"margin: 0px 0px 14px; border: 0px; line-height: 15.6px; font-family: &quot;Open Sans&quot;, sans-serif; color: #444444; text-decoration-color: initial;\\\"><strong>Fabric &amp; Wallpaper Sample Delivery</strong><br/>Delivered within 2-3 weeks&nbsp;business days - $5.00 / order&nbsp; </p><p style=\\\"margin: 0px 0px 14px; border: 0px; line-height: 15.6px; font-family: &quot;Open Sans&quot;, sans-serif; color: #444444; text-decoration-color: initial;\\\">For more information and T&amp;Cs, please<br/><a href=\\\"/l1144\\\" target=\\\"_blank\\\" style=\\\"font-family: Arial, Helvetica, sans-serif;\\\">visit our Delivery and Returns Information Page</a></p></div>\",\"returns\":\"<p>\\n\\tWe hope you will be delighted with your order. However, if for any reason you are not completely satisfied we are happy to offer a refund on most goods returned to us within 30 days from the despatch of your order, provided that you return items along with the specific returns information slips for those items, they are in their original packaging and they are in an unused, resellable condition.\\n</p>\\n<p>\\n\\t<strong>We are unable to offer refunds on any of our mixed to order paint range, our made-to-order bedroom furniture range, upholstery orders and mattresses, or our Fabric &amp; Wallpaper samples. This does not affect your statutory rights.</strong>\\n</p>\\n<p>\\n\\tTo return rugs, you must first contact us on +44 (0)207 893 7760 or via email <a href=\\\"mailto:shoponlineuk@designersguild.com\\\">shoponlineuk@designersguild.com</a>. There is a charge of £25 for this service.\\n</p>\\n<p>\\n\\tFor more information, please <a style=\\\"display: inline-block\\\" href=\\\"l1144\\\" rel=\\\"nofollow\\\">visit our Delivery &amp; Returns Information page</a>.\\n</p>\",\"products\":[{\"productId\":214475,\"code\":\"FEH0007/01\",\"orderFormName\":\"Piccadilly Park - Birch\",\"brand\":\"English Heritage\",\"images\":[{\"imageId\":146991,\"altText\":\"Piccadilly Park - Birch Cutting\",\"titleText\":\"Piccadilly Park - Birch Cutting\",\"templateImageId\":true,\"maxWidth\":1024}]}],\"images\":[{\"imageId\":146991,\"templateImageId\":2,\"altText\":\"piccadilly park - birch\",\"titleText\":\"piccadilly park - 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Hibiscus\",\"imageId\":146992},{\"productPageId\":39123,\"urlSemantics\":\"fabric/english-heritage/piccadilly-park-woad-fabric\",\"code\":\"FEH0007/01\",\"url\":\"/en-nz/fabric/english-heritage/piccadilly-park-woad-fabric/p39123\",\"heading\":\"Piccadilly Park Woad\",\"imageId\":146994},{\"productPageId\":39124,\"urlSemantics\":\"fabric/english-heritage/piccadilly-park-forest-fabric\",\"code\":\"FEH0007/01\",\"url\":\"/en-nz/fabric/english-heritage/piccadilly-park-forest-fabric/p39124\",\"heading\":\"Piccadilly Park 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Steeped in history, this collection has been created for the contemporary interior with a beautiful and harmonious colour palette. Produced using specialist mills with traditional rotary printing methods as well as embracing digital printing to capture the fullest of detail held within the designs. \\n\\n\\n\\n\\n\\n\\n\\n\\n\\n\\n\\n\",\"name\":\"Heritage Prints\",\"urlSemantics\":\"fabric/english-heritage-by-designers-guild/heritage-prints\",\"url\":\"/en-nz/fabric/english-heritage-by-designers-guild/heritage-prints/c800\"},\"wholesaleFurniture\":null,\"relatedSearches\":null}","json":{"productPageId":39121,"productTypeId":15,"heading":"Piccadilly Park Birch","subHeading":"Fabric","akaHeading":null,"shortHeading":"Piccadilly Park Birch","category":"","brand":"English Heritage","description":"A softly flowing floral print with elegant painterly tones of colour. The delicacy of the flowers are enhanced by the water coloured texture in the ground. Digitally printed onto a subtly textured pure cotton in four elegant colourways. Suitable for all interior applications.\n </p>\nRemoved from No. 29 Sackville Street in 1990, the original wallpaper fragment has an almost Jacobean feel with bold statement colour in the block printed floral motifs possibly dating around 1730. Sackville Street in the Piccadilly area of London was attractive to the minor nobility and by the beginning of the nineteenth century the tailoring trade had established itself in the area. The studio team at Designers Guild re-worked the design completely by re-painting with a softer form and scale.","deliveryHTMLSection":null,"urlSemantics":"fabric/english-heritage/piccadilly-park-birch-fabric","breadcrumb":"<li><a href=\"/en-nz/fabric/l1292\">DESIGNERS GUILD FABRIC</a></li><li><span>Piccadilly Park Birch</span></li>","url":"/en-nz/fabric/english-heritage/piccadilly-park-birch-fabric/p39121","titleTag":"Piccadilly Park Birch Fabric | English Heritage","metaDescription":"A softly flowing floral print with elegant painterly tones of colour. The delicacy of the flowers are enhanced by the water coloured texture in the ground.","reviewAverage":null,"reviewCount":null,"isNew":false,"videoUrl":null,"videoThumbnail":null,"productTypeHtmlSection":null,"customCanonical":null,"templateId":2,"isRugOrRunner":false,"delivery":"<div style=\"margin: 0px 0px 14px; border: 0px; line-height: 15.6px; font-family: &quot;Open Sans&quot;, sans-serif; letter-spacing: 1px; text-decoration-color: initial;\"><span style=\"font-family: Arial;\"><strong><span style=\"color: #ff0000;\">PLEASE NOTE We are experiencing some delays to our normal delivery&nbsp;lead times due to the CV-19.&nbsp;</span></strong></span></div><div style=\"margin: 0px 0px 14px; border: 0px; line-height: 15.6px; font-family: &quot;Open Sans&quot;, sans-serif; color: #535353; letter-spacing: 1px; text-decoration-color: initial;\"><span style=\"font-family: Arial;\"><strong>Standard Delivery</strong> <br/>Delivered approximately 3 weeks - $20 / order<br/></span><strong style=\"color: #444444;\"><br/>Rug Delivery</strong><p style=\"margin: 0px 0px 14px; border: 0px; line-height: 15.6px; font-family: &quot;Open Sans&quot;, sans-serif; color: #444444; text-decoration-color: initial;\">Delivered within 2-3 weeks - $150 / order<br/></p><p style=\"margin: 0px 0px 14px; border: 0px; line-height: 15.6px; font-family: &quot;Open Sans&quot;, sans-serif; color: #444444; text-decoration-color: initial;\"><strong>Fabric &amp; Wallpaper Sample Delivery</strong><br/>Delivered within 2-3 weeks&nbsp;business days - $5.00 / order&nbsp; </p><p style=\"margin: 0px 0px 14px; border: 0px; line-height: 15.6px; font-family: &quot;Open Sans&quot;, sans-serif; color: #444444; text-decoration-color: initial;\">For more information and T&amp;Cs, please<br/><a href=\"/l1144\" target=\"_blank\" style=\"font-family: Arial, Helvetica, sans-serif;\">visit our Delivery and Returns Information Page</a></p></div>","returns":"<p>\n\tWe hope you will be delighted with your order. However, if for any reason you are not completely satisfied we are happy to offer a refund on most goods returned to us within 30 days from the despatch of your order, provided that you return items along with the specific returns information slips for those items, they are in their original packaging and they are in an unused, resellable condition.\n</p>\n<p>\n\t<strong>We are unable to offer refunds on any of our mixed to order paint range, our made-to-order bedroom furniture range, upholstery orders and mattresses, or our Fabric &amp; Wallpaper samples. This does not affect your statutory rights.</strong>\n</p>\n<p>\n\tTo return rugs, you must first contact us on +44 (0)207 893 7760 or via email <a href=\"mailto:shoponlineuk@designersguild.com\">shoponlineuk@designersguild.com</a>. There is a charge of £25 for this service.\n</p>\n<p>\n\tFor more information, please <a style=\"display: inline-block\" href=\"l1144\" rel=\"nofollow\">visit our Delivery &amp; Returns Information page</a>.\n</p>","products":[{"productId":214475,"code":"FEH0007/01","orderFormName":"Piccadilly Park - Birch","brand":"English Heritage","images":[{"imageId":146991,"altText":"Piccadilly Park - Birch Cutting","titleText":"Piccadilly Park - Birch Cutting","templateImageId":true,"maxWidth":1024}]}],"images":[{"imageId":146991,"templateImageId":2,"altText":"piccadilly park - birch","titleText":"piccadilly park - birch","sortOrder":0,"maxWidth":1024},{"imageId":148114,"templateImageId":2,"sortOrder":1,"maxWidth":1024},{"imageId":148120,"templateImageId":2,"sortOrder":2,"maxWidth":1024},{"imageId":148135,"templateImageId":2,"sortOrder":3,"maxWidth":1024}],"alternateColourways":[{"productPageId":39121,"urlSemantics":"fabric/english-heritage/piccadilly-park-birch-fabric","code":"FEH0007/01","url":"/en-nz/fabric/english-heritage/piccadilly-park-birch-fabric/p39121","heading":"Piccadilly Park Birch","imageId":146991},{"productPageId":39122,"urlSemantics":"fabric/english-heritage/piccadilly-park-hibiscus-fabric","code":"FEH0007/01","url":"/en-nz/fabric/english-heritage/piccadilly-park-hibiscus-fabric/p39122","heading":"Piccadilly Park Hibiscus","imageId":146992},{"productPageId":39123,"urlSemantics":"fabric/english-heritage/piccadilly-park-woad-fabric","code":"FEH0007/01","url":"/en-nz/fabric/english-heritage/piccadilly-park-woad-fabric/p39123","heading":"Piccadilly Park Woad","imageId":146994},{"productPageId":39124,"urlSemantics":"fabric/english-heritage/piccadilly-park-forest-fabric","code":"FEH0007/01","url":"/en-nz/fabric/english-heritage/piccadilly-park-forest-fabric/p39124","heading":"Piccadilly Park Forest","imageId":146993}],"reviews":null,"hreflangs":[{"hreflang":"de","href":"https://www.designersguild.com/de/fabric/english-heritage/piccadilly-park-birch-fabric/p39121"},{"hreflang":"fr","href":"https://www.designersguild.com/fr/fabric/english-heritage/piccadilly-park-birch-fabric/p39121"},{"hreflang":"en-gb","href":"https://www.designersguild.com/en-gb/fabric/english-heritage/piccadilly-park-birch-fabric/p39121"},{"hreflang":"en-se","href":"https://www.designersguild.com/en-se/fabric/english-heritage/piccadilly-park-birch-fabric/p39121"},{"hreflang":"en-us","href":"https://www.designersguild.com/en-us/fabric/english-heritage/piccadilly-park-birch-fabric/p39121"},{"hreflang":"es","href":"https://www.designersguild.com/es/fabric/english-heritage/piccadilly-park-birch-fabric/p39121"},{"hreflang":"it","href":"https://www.designersguild.com/it/fabric/english-heritage/piccadilly-park-birch-fabric/p39121"},{"hreflang":"en-nl","href":"https://www.designersguild.com/en-nl/fabric/english-heritage/piccadilly-park-birch-fabric/p39121"},{"hreflang":"en-be","href":"https://www.designersguild.com/en-be/fabric/english-heritage/piccadilly-park-birch-fabric/p39121"},{"hreflang":"en-au","href":"https://www.designersguild.com/en-au/fabric/english-heritage/piccadilly-park-birch-fabric/p39121"},{"hreflang":"en-dk","href":"https://www.designersguild.com/en-dk/fabric/english-heritage/piccadilly-park-birch-fabric/p39121"},{"hreflang":"en-no","href":"https://www.designersguild.com/en-no/fabric/english-heritage/piccadilly-park-birch-fabric/p39121"},{"hreflang":"de-at","href":"https://www.designersguild.com/de-at/fabric/english-heritage/piccadilly-park-birch-fabric/p39121"},{"hreflang":"de-ch","href":"https://www.designersguild.com/de-ch/fabric/english-heritage/piccadilly-park-birch-fabric/p39121"},{"hreflang":"fr-ch","href":"https://www.designersguild.com/fr-ch/fabric/english-heritage/piccadilly-park-birch-fabric/p39121"},{"hreflang":"en-nz","href":"https://www.designersguild.com/en-nz/fabric/english-heritage/piccadilly-park-birch-fabric/p39121"},{"hreflang":"en-ie","href":"https://www.designersguild.com/en-ie/fabric/english-heritage/piccadilly-park-birch-fabric/p39121"},{"hreflang":"en-fi","href":"https://www.designersguild.com/en-fi/fabric/english-heritage/piccadilly-park-birch-fabric/p39121"}],"relatedProductPages":null,"attributes":[{"attributeGroup":"Brand","attribute":"English Heritage"},{"attributeGroup":"Pattern","attribute":"Floral"},{"attributeGroup":"Pattern","attribute":"Patterned"},{"attributeGroup":"Type","attribute":"Print"},{"attributeGroup":"Martindale","attribute":"10,000 +"},{"attributeGroup":"Martindale","attribute":"20,000 +"}],"collection":{"collectionId":800,"heading":"Heritage Prints","description":"In partnership with English Heritage, our first exciting collection of printed furnishing designs re-worked and re-imagined by the Designers Guild studio from wallpaper fragments held within the English Heritage archive. 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piccadilly park - birch
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Piccadilly Park Birch
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Piccadilly Park Birch
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Piccadilly Park Birch

Piccadilly Park Birch

English Heritage
Fabric

Colours (4)
Piccadilly Park Birch
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Piccadilly Park - Birch Cutting
Colour Birch Code FEH0007/01
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True
  Where to Buy
A softly flowing floral print with elegant painterly tones of colour. The delicacy of the flowers are enhanced by the water coloured texture in the ground. Digitally printed onto a subtly textured pure cotton in four elegant colourways. Suitable for all interior applications.

Removed from No. 29 Sackville Street in 1990, the original wallpaper fragment has an almost Jacobean feel with bold statement colour in the block printed floral motifs possibly dating around 1730. Sackville Street in the Piccadilly area of London was attractive to the minor nobility and by the beginning of the nineteenth century the tailoring trade had established itself in the area. The studio team at Designers Guild re-worked the design completely by re-painting with a softer form and scale.
Collection(s)
Heritage Prints
Composition
100% Co
UK/EIRE Flamcode
(UK Flamcode B+M) Cigarette Resistant - In UK/Eire Upholstery use FR interliner or FR treat
Width
137 cm
Weight
250 gsm
Martindale
20000
Pattern Match
Half drop
Vertical Pattern Repeat
48 cm
Horizontal Pattern Repeat
45.5 cm
S
Tests Passed
EN1021-1 Cigarette - UPHOLSTERYBS5852 Cigarette - UPHOLSTERY
Product Usage
CushionsCushions
Curtains And BlindsCurtains And Blinds
Loose CoversLoose Covers
UpholsteryUpholstery
Product After Care
DRY CLEAN - P process (GENTLE)DRY CLEAN - P process (GENTLE)
MACHINE WASH @ 30c GENTLE CYCLEMACHINE WASH @ 30c GENTLE CYCLE
IRON COOL (1 spot - 110deg c)IRON COOL (1 spot - 110deg c)
NO TUMBLE DRYNO TUMBLE DRY
NO BLEACHNO BLEACH
Additional Info
Iron on Reverse Side