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","delivery":"<p>We deliver to the UK, Channel Islands and Isle of Man.</p> \n<br/>\n<p>Standard delivery (1 - 5 business days): from £6.95</p> \n<p>Express delivery (1 - 2 business days): from £9.95 </p> \n<p>Rug delivery: from £20.00</p> \n<p>Furniture delivery: from £20.00</p>\n<p>Large furniture delivery: £90.00</p>\n<p>Made to order furniture delivery (10 - 12 weeks): from £50.00</p>\n<p>Paint: (3 - 5 business days): £6.95 </p>\n<p>Paint sample pots delivery: Free (3 - 5 business days)</p> \n<p>Fabric &amp; Wallpaper sample delivery: Free if you order 4 or more samples</p>\n<br/>\n<p><strong>Not going to be in?</strong></p>\n<p>No problem, your order can be delivered to a UPS collection point near you (excludes: rugs &amp; furniture)</p>\n<br/>\n<p><strong>&quot;Click &amp; Collect&quot; your order from one of our London flagship stores for free (excludes: rugs &amp; furniture)</strong></p>\n<br/>\n<p>For more information and T&amp;Cs, please visit our <a style=\"display: inline-block;\" href=\"l1144\" rel=\"nofollow\">Delivery &amp; Returns Information page</a></p>","deliveryHTMLSection":"<!-- Upholstered Furniture -->\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"section grey-section mb-2\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<h4>UPHOLSTERED FURNITURE</h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-body\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i>Our furniture is made to order and cannot be returned unless faulty. Please see our furniture Measuring and Fitting Instructions in the Fit Guide section to make sure that your chosen piece can be delivered and will fit in your home.</i>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t</p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<strong>Medium furniture</strong>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t</p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i>(Including: Upholstered Chairs &amp; Ottomans)\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<br/>Made to order within 10 - 12 weeks</i>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t</p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<u>Standard Delivery 3 - 7 business days</u>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t</p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid mt-2 mb-3 gap-1\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"g-col-9\">UK</div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"g-col-3\">£50.00</div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"g-col-9\">Channel Islands</div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"g-col-3\">£110.00</div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"g-col-9\">Isle of Man</div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"g-col-3\">£110.00</div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t</div>\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<u>Optional White Glove Delivery Service up to 14 days*</u>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t</p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid mt-2 mb-4 gap-1\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"g-col-9\">UK Mainland</div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"g-col-3\">£50.00</div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<!--<div class=\"g-col-9\">Channel Islands</div><div class=\"g-col-3\">£110.00</div>-->\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<!--<div class=\"g-col-9\">Isle of Man</div><div class=\"g-col-3\">£110.00</div>-->\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t</div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<strong>Large furniture</strong>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t</p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i>(Including: Upholstered Beds, Daybeds, Headboards, Sofas &amp; Mattresses)\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<br/>Made to order within 10 - 12 weeks</i>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t</p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<u>Standard Delivery 3 - 7 business days</u>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t</p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid mt-2 mb-3 gap-1\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"g-col-9\">UK</div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"g-col-3\">£90.00</div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"g-col-9\">Channel Islands</div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"g-col-3\">£110.00</div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"g-col-9\">Isle of Man</div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"g-col-3\">£110.00</div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t</div>\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mb-3\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<u>Optional White Glove Delivery Service up to 14 days*</u>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t</p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid mt-2 mb-4 gap-1\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"g-col-9\">UK Mainland</div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"g-col-3\">£90.00</div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<!--<div class=\"g-col-9\">Channel Islands</div><div class=\"g-col-3\">£110.00</div>-->\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<!--<div class=\"g-col-9\">Isle of Man</div><div class=\"g-col-3\">£110.00</div>-->\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t</div>\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t</div>\t\r\n\t\t\t\t\t\t\t\t\t\t\t</div>","urlKeywords":"/en-gb/furniture/florence-chair/p17230","isRugOrRunner":false,"urlSemantics":"furniture/florence-chair","videoUrl":null,"videoThumbnail":null,"productTypeHtmlSection":{"HtmlSectionID":0,"ImageIDs":[170127,170128,170129],"Hotspots":[]},"productTypeHtmlSectionImageHotspots":[],"googleHrefs":[{"hreflang":"en-gb","href":"https://www.designersguild.com/en-gb/furniture/florence-chair/p17230"}],"pinterestImageId":103624,"breadcrumb":"<li><a href=\"/en-gb/chairs-designers-guild/l1347\">Upholstered Chairs </a></li><li><span>Florence Chair</span></li>","Images":[{"imageId":103624,"templateImageId":2,"altText":"Florence Chair - Self Buttons - Beech Leg - Cassia Prussian","titleText":"Florence Chair - Self Buttons - Beech Leg - Cassia Prussian","sortOrder":0,"maxWidth":1024},{"imageId":168762,"templateImageId":2,"altText":null,"titleText":null,"sortOrder":1,"maxWidth":1024},{"imageId":168760,"templateImageId":2,"altText":null,"titleText":null,"sortOrder":2,"maxWidth":1024},{"imageId":168759,"templateImageId":2,"altText":null,"titleText":null,"sortOrder":3,"maxWidth":1024},{"imageId":2146,"templateImageId":2,"altText":"Cassia - Prussian Cutting","titleText":"Cassia - Prussian Cutting","sortOrder":4,"maxWidth":1024},{"imageId":112605,"templateImageId":2,"altText":null,"titleText":null,"sortOrder":5,"maxWidth":1024}],"RelatedSearches":[],"CustomCanonical":"https://www.designersguild.com/en-gb/chair/florence-chair/p21019","PageJSON":"{\"productPageId\":17230,\"productTypeId\":63,\"heading\":\"Florence Chair\",\"subHeading\":\"Cassia - Prussian, Self Buttons, Beech Leg\",\"akaHeading\":null,\"shortHeading\":\"Florence Prussian\",\"category\":\"Furniture > Chairs\",\"brand\":\"Designers Guild\",\"description\":\"<p>Inspired by a 20th century design with a curvaceous back and subtle sloping arm detail, the Florence is the perfect accent piece for any home. Large buttons add interest All models are offered with hand tapered solid beech legs in a walnut finish. Our chairs are handcrafted in the UK. Also available as a 2-seat sofa. </p><p>Shown here upholstered in Cassia Velvet, a luxurious anti-crease velvet with a distinctive matt finish. </p>\",\"deliveryHTMLSection\":\"<!-- Upholstered Furniture -->\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<div class=\\\"section grey-section mb-2\\\">\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<h4>UPHOLSTERED FURNITURE</h4>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<div class=\\\"section-body\\\">\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<p>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<i>Our furniture is made to order and cannot be returned unless faulty. Please see our furniture Measuring and Fitting Instructions in the Fit Guide section to make sure that your chosen piece can be delivered and will fit in your home.</i>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t</p>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<p>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<strong>Medium furniture</strong>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t</p>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<p>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<i>(Including: Upholstered Chairs &amp; Ottomans)\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<br/>Made to order within 10 - 12 weeks</i>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t</p>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<p>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<u>Standard Delivery 3 - 7 business days</u>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t</p>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<div class=\\\"grid mt-2 mb-3 gap-1\\\">\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<div class=\\\"g-col-9\\\">UK</div>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<div class=\\\"g-col-3\\\">£50.00</div>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<div class=\\\"g-col-9\\\">Channel Islands</div>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<div class=\\\"g-col-3\\\">£110.00</div>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<div class=\\\"g-col-9\\\">Isle of Man</div>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<div class=\\\"g-col-3\\\">£110.00</div>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t</div>\\t\\t\\t\\t\\t\\t\\t\\t\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<p>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<u>Optional White Glove Delivery Service up to 14 days*</u>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t</p>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<div class=\\\"grid mt-2 mb-4 gap-1\\\">\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<div class=\\\"g-col-9\\\">UK Mainland</div>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<div class=\\\"g-col-3\\\">£50.00</div>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<!--<div class=\\\"g-col-9\\\">Channel Islands</div><div class=\\\"g-col-3\\\">£110.00</div>-->\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<!--<div class=\\\"g-col-9\\\">Isle of Man</div><div class=\\\"g-col-3\\\">£110.00</div>-->\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t</div>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<p>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<strong>Large furniture</strong>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t</p>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<p>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<i>(Including: Upholstered Beds, Daybeds, Headboards, Sofas &amp; Mattresses)\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<br/>Made to order within 10 - 12 weeks</i>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t</p>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<p>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<u>Standard Delivery 3 - 7 business days</u>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t</p>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<div class=\\\"grid mt-2 mb-3 gap-1\\\">\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<div class=\\\"g-col-9\\\">UK</div>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<div class=\\\"g-col-3\\\">£90.00</div>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<div class=\\\"g-col-9\\\">Channel Islands</div>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<div class=\\\"g-col-3\\\">£110.00</div>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<div class=\\\"g-col-9\\\">Isle of Man</div>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<div class=\\\"g-col-3\\\">£110.00</div>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t</div>\\t\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<p class=\\\"mb-3\\\">\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<u>Optional White Glove Delivery Service up to 14 days*</u>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t</p>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<div class=\\\"grid mt-2 mb-4 gap-1\\\">\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<div class=\\\"g-col-9\\\">UK Mainland</div>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<div class=\\\"g-col-3\\\">£90.00</div>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<!--<div class=\\\"g-col-9\\\">Channel Islands</div><div class=\\\"g-col-3\\\">£110.00</div>-->\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<!--<div class=\\\"g-col-9\\\">Isle of Man</div><div class=\\\"g-col-3\\\">£110.00</div>-->\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t</div>\\t\\t\\t\\t\\t\\t\\t\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t</div>\\t\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t</div>\",\"urlSemantics\":\"furniture/florence-chair\",\"breadcrumb\":\"<li><a href=\\\"/en-gb/chairs-designers-guild/l1347\\\">Upholstered Chairs </a></li><li><span>Florence Chair</span></li>\",\"url\":\"/en-gb/furniture/florence-chair/p17230\",\"titleTag\":\"Florence | Designers Guild\",\"metaDescription\":\"Inspired by a 20th century design with a curvaceous back and subtle sloping arm detail, the Florence Chair is the perfect accent piece for any home. \",\"reviewAverage\":null,\"reviewCount\":null,\"isNew\":false,\"videoUrl\":null,\"videoThumbnail\":null,\"productTypeHtmlSection\":{\"PageSectionID\":0,\"HTMLSectionID\":0,\"Contents\":\"<div class=\\\"grid gap-3 gap-xl-6 gap-xxl-9\\\">\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<div class=\\\"g-col-12 g-col-lg-4\\\">\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<a data-preview-overrides=\\\"true\\\" href=\\\"/en-gb/furniture/l1175\\\" target=\\\"_self\\\"><img alt=\\\"Furniture - more in store\\\" width=\\\"3000\\\" height=\\\"3000\\\" loading=\\\"lazy\\\" data-large-image-modal-available=\\\"false\\\" imageId=\\\"170127\\\" data-max-width=\\\"1024\\\" size=\\\"VeryLarge\\\"></a>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t</div>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<div class=\\\"g-col-12 g-col-lg-4\\\">\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<a data-preview-overrides=\\\"true\\\" href=\\\"/en-gb/upholstery-fabrics/l1802\\\" target=\\\"_self\\\"><img alt=\\\"Fabrics - make it your own\\\" width=\\\"3000\\\" height=\\\"3000\\\" loading=\\\"lazy\\\" data-large-image-modal-available=\\\"false\\\" imageId=\\\"170128\\\" data-max-width=\\\"1024\\\" size=\\\"VeryLarge\\\"></a>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t</div>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<div class=\\\"g-col-12 g-col-lg-4\\\">\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t<a data-preview-overrides=\\\"true\\\" href=\\\"/en-gb/flagship-stores/l1176\\\" target=\\\"_self\\\"><img alt=\\\"Flagship Stores - come and see us\\\" width=\\\"3000\\\" height=\\\"3000\\\" loading=\\\"lazy\\\" data-large-image-modal-available=\\\"false\\\" imageId=\\\"170129\\\" data-max-width=\\\"1024\\\" size=\\\"VeryLarge\\\"></a>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t</div>\\r\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t </div>\",\"ImageIDs\":[170127,170128,170129]},\"customCanonical\":\"https://www.designersguild.com/en-gb/chair/florence-chair/p21019\",\"templateId\":10,\"isRugOrRunner\":false,\"delivery\":\"<p>We deliver to the UK, Channel Islands and Isle of Man.</p> \\n<br/>\\n<p>Standard delivery (1 - 5 business days): from £6.95</p> \\n<p>Express delivery (1 - 2 business days): from £9.95 </p> \\n<p>Rug delivery: from £20.00</p> \\n<p>Furniture delivery: from £20.00</p>\\n<p>Large furniture delivery: £90.00</p>\\n<p>Made to order furniture delivery (10 - 12 weeks): from £50.00</p>\\n<p>Paint: (3 - 5 business days): £6.95 </p>\\n<p>Paint sample pots delivery: Free (3 - 5 business days)</p> \\n<p>Fabric &amp; Wallpaper sample delivery: Free if you order 4 or more samples</p>\\n<br/>\\n<p><strong>Not going to be in?</strong></p>\\n<p>No problem, your order can be delivered to a UPS collection point near you (excludes: rugs &amp; furniture)</p>\\n<br/>\\n<p><strong>&quot;Click &amp; Collect&quot; your order from one of our London flagship stores for free (excludes: rugs &amp; furniture)</strong></p>\\n<br/>\\n<p>For more information and T&amp;Cs, please visit our <a style=\\\"display: inline-block;\\\" href=\\\"l1144\\\" rel=\\\"nofollow\\\">Delivery &amp; Returns Information page</a></p>\",\"returns\":\"<p>\\n\\tWe hope you will be delighted with your order. However, if for any reason you are not completely satisfied we are happy to offer a refund on most goods returned to us within 30 days from the despatch of your order, provided that you return items along with the specific returns information slips for those items, they are in their original packaging and they are in an unused, resellable condition.\\n</p>\\n<p>\\n\\t<strong>We are unable to offer refunds on any of our mixed to order paint range, our made-to-order bedroom furniture range, upholstery orders and mattresses, or our Fabric &amp; Wallpaper samples. This does not affect your statutory rights.</strong>\\n</p>\\n<p>\\n\\tTo return rugs, you must first contact us on +44 (0)207 893 7760 or via email <a href=\\\"mailto:shoponlineuk@designersguild.com\\\">shoponlineuk@designersguild.com</a>. There is a charge of £25 for this service.\\n</p>\\n<p>\\n\\tFor more information, please <a style=\\\"display: inline-block\\\" href=\\\"l1144\\\" rel=\\\"nofollow\\\">visit our Delivery &amp; Returns Information page</a>.\\n</p>\",\"products\":[{\"productId\":95845,\"code\":\"UFDG1863\",\"orderFormName\":\"Florence Chair - Self Buttons - Beech Legs - Cassia Prussian\",\"size\":\"H84 x W68 x D70 cm\",\"brand\":\"Designers Guild\",\"gtin13\":\"5051001973522\",\"images\":[{\"imageId\":103624,\"altText\":\"Florence Chair - Self Buttons - Beech Leg - Cassia Prussian\",\"titleText\":\"Florence Chair - Self Buttons - Beech Leg - Cassia Prussian\",\"templateImageId\":true,\"maxWidth\":1024}]}],\"images\":[{\"imageId\":103624,\"templateImageId\":2,\"altText\":\"Florence Chair - Self Buttons - Beech Leg - Cassia Prussian\",\"titleText\":\"Florence Chair - Self Buttons - Beech Leg - Cassia Prussian\",\"sortOrder\":0,\"maxWidth\":1024},{\"imageId\":168762,\"templateImageId\":2,\"sortOrder\":1,\"maxWidth\":1024},{\"imageId\":168760,\"templateImageId\":2,\"sortOrder\":2,\"maxWidth\":1024},{\"imageId\":168759,\"templateImageId\":2,\"sortOrder\":3,\"maxWidth\":1024},{\"imageId\":2146,\"templateImageId\":2,\"altText\":\"Cassia - Prussian Cutting\",\"titleText\":\"Cassia - Prussian Cutting\",\"sortOrder\":4,\"maxWidth\":1024},{\"imageId\":112605,\"templateImageId\":2,\"sortOrder\":5,\"maxWidth\":1024}],\"alternateColourways\":null,\"reviews\":null,\"hreflangs\":[{\"hreflang\":\"en-gb\",\"href\":\"https://www.designersguild.com/en-gb/furniture/florence-chair/p17230\"}],\"relatedProductPages\":[{\"productPageId\":17234,\"heading\":\"Eva Chair\",\"subHeading\":\"Cassia - Prussian, Self Buttons, Beech Leg\",\"urlSemantics\":\"furniture/eva-chair\",\"url\":\"/en-gb/furniture/eva-chair/p17234\",\"imageId\":103657,\"aspectRatio\":1.0,\"reviewAverage\":null,\"reviewCount\":null},{\"productPageId\":17238,\"heading\":\"Ray Chair\",\"subHeading\":\"Cassia - Prussian, Beech Leg\",\"urlSemantics\":\"furniture/ray-chair\",\"url\":\"/en-gb/furniture/ray-chair/p17238\",\"imageId\":103690,\"aspectRatio\":1.0,\"reviewAverage\":null,\"reviewCount\":null},{\"productPageId\":20693,\"heading\":\"Florence Sofa\",\"subHeading\":\"Cassia - Prussian, Self Buttons, Beech Leg\",\"urlSemantics\":\"chair/florence-sofa\",\"url\":\"/en-gb/chair/florence-sofa/p20693\",\"imageId\":103630,\"aspectRatio\":1.0,\"reviewAverage\":null,\"reviewCount\":null},{\"productPageId\":17242,\"heading\":\"Otto Small Ottoman\",\"subHeading\":\"Cassia - Prussian, Beech Leg\",\"urlSemantics\":\"furniture/otto-small\",\"url\":\"/en-gb/furniture/otto-small/p17242\",\"imageId\":103587,\"aspectRatio\":1.0,\"reviewAverage\":null,\"reviewCount\":null},{\"productPageId\":21857,\"heading\":\"Brera Lino Alabaster Linen Cushion\",\"subHeading\":\"43 X 43 cm\",\"urlSemantics\":\"cushion/designers-guild/brera-lino-alabaster-plain-white-linen-cushion\",\"url\":\"/en-gb/cushion/designers-guild/brera-lino-alabaster-plain-white-linen-cushion/p21857\",\"imageId\":155547,\"aspectRatio\":1.0,\"reviewAverage\":null,\"reviewCount\":null},{\"productPageId\":25420,\"heading\":\"Alba Midnight Cotton Throw\",\"subHeading\":null,\"urlSemantics\":\"alba-midnight-throw\",\"url\":\"/en-gb/alba-midnight-throw/p25420\",\"imageId\":93234,\"aspectRatio\":1.0,\"reviewAverage\":5.0,\"reviewCount\":1}],\"attributes\":[{\"attributeGroup\":\"Brand\",\"attribute\":\"Designers Guild\"},{\"attributeGroup\":\"Care Instructions\",\"attribute\":\"Specialist clean only\"},{\"attributeGroup\":\"Leg\",\"attribute\":\"Beech\"}],\"collection\":null,\"wholesaleFurniture\":null,\"relatedSearches\":null}","json":{"productPageId":17230,"productTypeId":63,"heading":"Florence Chair","subHeading":"Cassia - Prussian, Self Buttons, Beech Leg","akaHeading":null,"shortHeading":"Florence Prussian","category":"Furniture > Chairs","brand":"Designers Guild","description":"<p>Inspired by a 20th century design with a curvaceous back and subtle sloping arm detail, the Florence is the perfect accent piece for any home. Large buttons add interest All models are offered with hand tapered solid beech legs in a walnut finish. Our chairs are handcrafted in the UK. Also available as a 2-seat sofa. </p><p>Shown here upholstered in Cassia Velvet, a luxurious anti-crease velvet with a distinctive matt finish. </p>","deliveryHTMLSection":"<!-- Upholstered Furniture -->\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"section grey-section mb-2\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<h4>UPHOLSTERED FURNITURE</h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-body\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i>Our furniture is made to order and cannot be returned unless faulty. Please see our furniture Measuring and Fitting Instructions in the Fit Guide section to make sure that your chosen piece can be delivered and will fit in your home.</i>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t</p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<strong>Medium furniture</strong>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t</p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i>(Including: Upholstered Chairs &amp; Ottomans)\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<br/>Made to order within 10 - 12 weeks</i>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t</p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<u>Standard Delivery 3 - 7 business days</u>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t</p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid mt-2 mb-3 gap-1\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"g-col-9\">UK</div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"g-col-3\">£50.00</div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"g-col-9\">Channel Islands</div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"g-col-3\">£110.00</div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"g-col-9\">Isle of Man</div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"g-col-3\">£110.00</div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t</div>\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<u>Optional White Glove Delivery Service up to 14 days*</u>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t</p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid mt-2 mb-4 gap-1\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"g-col-9\">UK Mainland</div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"g-col-3\">£50.00</div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<!--<div class=\"g-col-9\">Channel Islands</div><div class=\"g-col-3\">£110.00</div>-->\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<!--<div class=\"g-col-9\">Isle of Man</div><div class=\"g-col-3\">£110.00</div>-->\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t</div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<strong>Large furniture</strong>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t</p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i>(Including: Upholstered Beds, Daybeds, Headboards, Sofas &amp; Mattresses)\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<br/>Made to order within 10 - 12 weeks</i>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t</p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<u>Standard Delivery 3 - 7 business days</u>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t</p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid mt-2 mb-3 gap-1\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"g-col-9\">UK</div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"g-col-3\">£90.00</div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"g-col-9\">Channel Islands</div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"g-col-3\">£110.00</div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"g-col-9\">Isle of Man</div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"g-col-3\">£110.00</div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t</div>\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mb-3\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<u>Optional White Glove Delivery Service up to 14 days*</u>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t</p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid mt-2 mb-4 gap-1\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"g-col-9\">UK Mainland</div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"g-col-3\">£90.00</div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<!--<div class=\"g-col-9\">Channel Islands</div><div class=\"g-col-3\">£110.00</div>-->\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<!--<div class=\"g-col-9\">Isle of Man</div><div class=\"g-col-3\">£110.00</div>-->\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t</div>\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t</div>\t\r\n\t\t\t\t\t\t\t\t\t\t\t</div>","urlSemantics":"furniture/florence-chair","breadcrumb":"<li><a href=\"/en-gb/chairs-designers-guild/l1347\">Upholstered Chairs </a></li><li><span>Florence Chair</span></li>","url":"/en-gb/furniture/florence-chair/p17230","titleTag":"Florence | Designers Guild","metaDescription":"Inspired by a 20th century design with a curvaceous back and subtle sloping arm detail, the Florence Chair is the perfect accent piece for any home. ","reviewAverage":null,"reviewCount":null,"isNew":false,"videoUrl":null,"videoThumbnail":null,"productTypeHtmlSection":{"PageSectionID":0,"HTMLSectionID":0,"Contents":"<div class=\"grid gap-3 gap-xl-6 gap-xxl-9\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"g-col-12 g-col-lg-4\">\r\n\t\t\t\t\t\t\t\t\t\t\t<a data-preview-overrides=\"true\" href=\"/en-gb/furniture/l1175\" target=\"_self\"><img alt=\"Furniture - more in store\" width=\"3000\" height=\"3000\" loading=\"lazy\" data-large-image-modal-available=\"false\" imageId=\"170127\" data-max-width=\"1024\" size=\"VeryLarge\"></a>\r\n\t\t\t\t\t\t\t\t\t\t</div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"g-col-12 g-col-lg-4\">\r\n\t\t\t\t\t\t\t\t\t\t\t<a data-preview-overrides=\"true\" href=\"/en-gb/upholstery-fabrics/l1802\" target=\"_self\"><img alt=\"Fabrics - make it your own\" width=\"3000\" height=\"3000\" loading=\"lazy\" data-large-image-modal-available=\"false\" imageId=\"170128\" data-max-width=\"1024\" size=\"VeryLarge\"></a>\r\n\t\t\t\t\t\t\t\t\t\t</div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"g-col-12 g-col-lg-4\">\r\n\t\t\t\t\t\t\t\t\t\t\t<a data-preview-overrides=\"true\" href=\"/en-gb/flagship-stores/l1176\" target=\"_self\"><img alt=\"Flagship Stores - come and see us\" width=\"3000\" height=\"3000\" loading=\"lazy\" data-large-image-modal-available=\"false\" imageId=\"170129\" data-max-width=\"1024\" size=\"VeryLarge\"></a>\r\n\t\t\t\t\t\t\t\t\t\t</div>\r\n\t\t\t\t\t\t\t\t\t </div>","ImageIDs":[170127,170128,170129]},"customCanonical":"https://www.designersguild.com/en-gb/chair/florence-chair/p21019","templateId":10,"isRugOrRunner":false,"delivery":"<p>We deliver to the UK, Channel Islands and Isle of Man.</p> \n<br/>\n<p>Standard delivery (1 - 5 business days): from £6.95</p> \n<p>Express delivery (1 - 2 business days): from £9.95 </p> \n<p>Rug delivery: from £20.00</p> \n<p>Furniture delivery: from £20.00</p>\n<p>Large furniture delivery: £90.00</p>\n<p>Made to order furniture delivery (10 - 12 weeks): from £50.00</p>\n<p>Paint: (3 - 5 business days): £6.95 </p>\n<p>Paint sample pots delivery: Free (3 - 5 business days)</p> \n<p>Fabric &amp; Wallpaper sample delivery: Free if you order 4 or more samples</p>\n<br/>\n<p><strong>Not going to be in?</strong></p>\n<p>No problem, your order can be delivered to a UPS collection point near you (excludes: rugs &amp; furniture)</p>\n<br/>\n<p><strong>&quot;Click &amp; Collect&quot; your order from one of our London flagship stores for free (excludes: rugs &amp; furniture)</strong></p>\n<br/>\n<p>For more information and T&amp;Cs, please visit our <a style=\"display: inline-block;\" href=\"l1144\" rel=\"nofollow\">Delivery &amp; Returns Information page</a></p>","returns":"<p>\n\tWe hope you will be delighted with your order. However, if for any reason you are not completely satisfied we are happy to offer a refund on most goods returned to us within 30 days from the despatch of your order, provided that you return items along with the specific returns information slips for those items, they are in their original packaging and they are in an unused, resellable condition.\n</p>\n<p>\n\t<strong>We are unable to offer refunds on any of our mixed to order paint range, our made-to-order bedroom furniture range, upholstery orders and mattresses, or our Fabric &amp; Wallpaper samples. This does not affect your statutory rights.</strong>\n</p>\n<p>\n\tTo return rugs, you must first contact us on +44 (0)207 893 7760 or via email <a href=\"mailto:shoponlineuk@designersguild.com\">shoponlineuk@designersguild.com</a>. There is a charge of £25 for this service.\n</p>\n<p>\n\tFor more information, please <a style=\"display: inline-block\" href=\"l1144\" rel=\"nofollow\">visit our Delivery &amp; Returns Information page</a>.\n</p>","products":[{"productId":95845,"code":"UFDG1863","orderFormName":"Florence Chair - Self Buttons - Beech Legs - Cassia Prussian","size":"H84 x W68 x D70 cm","brand":"Designers Guild","gtin13":"5051001973522","images":[{"imageId":103624,"altText":"Florence Chair - Self Buttons - Beech Leg - Cassia Prussian","titleText":"Florence Chair - Self Buttons - Beech Leg - Cassia Prussian","templateImageId":true,"maxWidth":1024}]}],"images":[{"imageId":103624,"templateImageId":2,"altText":"Florence Chair - Self Buttons - Beech Leg - Cassia Prussian","titleText":"Florence Chair - Self Buttons - Beech Leg - Cassia Prussian","sortOrder":0,"maxWidth":1024},{"imageId":168762,"templateImageId":2,"sortOrder":1,"maxWidth":1024},{"imageId":168760,"templateImageId":2,"sortOrder":2,"maxWidth":1024},{"imageId":168759,"templateImageId":2,"sortOrder":3,"maxWidth":1024},{"imageId":2146,"templateImageId":2,"altText":"Cassia - 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